status

The article is dedicated to consideration of values in a society of symbolic consumption. Changes in all spheres of society forces people to think about the value basis of their own life. The ethics of hoarding is replaced by the ethics of squandering, and it happens because of the spread of symbolic consumption. Symbolic consumption interacts with the moral sphere of social consciousness, creating new value structure. Therefore we must search personal identity in the space of a society.

Introduction.For the first time the approach was proposed to the study of the socio-psychological status of a group subject, in which the status is understood as a systemic formation reflecting accordingly business, axiological, formal-hierarchical and attraction-expressive aspects of the group position in the basic organization. Theoretical analysis.