standardization

The article is devoted to the analysis of transformations of social practices and the corresponding forms of personal identifi cation. The article defi nes the concepts of "practice" and "social practice", and indicates their important components. The author asserts that standardization, massifi cation and virtualization are signifi cant trends in the transformation of social practices and personal identifi cation.

The results of mathematical verification of B. Dodonov’s test of emotional orientation research are presented in this article. In particular, the verification results of questionnaire discrimination points and verifications of scales on co-ordination (Chronbach’s alpha) and normal distribution are also presented. The dataset standardization is held, scales are built (in st. tens).