Izvestiya of Saratov University.
ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)

social impact

How cinema changes social reality: The social impact entertainment

Introduction.The article deals with the analysis of media concepts that describe, justify and reinforce the social infl uence of the fi lm content. Cinema can change not only social psychology, but directly determine social action, just as advertising determines consumer behavior. Theoretical analysis. The author examines the theoretical and practical origins of the concept of “social impact entertainment”, starting with the theoretical generalizations of M.