recognition

The introduction substantiates the relevance of studying the modes of prosocial behavior in the conditions of new psychological normal, conditioned by informatization and digitalization of society, breaking of habitual behavioral algorithms during the pandemic, adjustment of rules and norms of interaction.

Introduction. This article examines the role of memory in communication between people, as well as in such a process as recognition. No communication is feasible without the primary recognition of one subject by the other. Recognition is a way of holding a subject in memory through the connection of the less significant with the more significant. Accordingly, recognition becomes social not when it has occurred, but after it has been fixed. Theoretical analysis.