Izvestiya of Saratov University.
ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)


political communication

Cognitive Strategies Drift in Political Communication

The cognitive basis of the political communication is the alteration of the learning activity pattern in the process of a political text perception. The main factor of the alteration is the cognitive strategies drift. The drift takes place when the balance of the expansion strategy and the deepening strategy in the understanding process of the communication content changes.