myth-making

The article defines the contemporary social myth as a value-laden phenomenon with the potential and significance, but which is used in different ways by actors – an indwelling by a myth, a creator of a myth and a critic of a myth. The process of myth-making is considered as launching the so-called work on myth, which includes both the activity of myth-makers and the functioning of the myth in the masses.

Introduction. The relevance of the topic of research is due to the increased role of the Soviet historical legacy in modern socio-political practice. The images associated with the Soviet period of national history are quite actively exploited by modern political and media discourse. Theoretical analysis. The research is based on the hypothesis that the mechanism of influence of the Soviet past on political and media practice is revealed through the social phenomenon of nostalgia.