MODERNITY

Introduction. Practical philosophy is most often developed in the form of a study of tradition and its history. The article attempts to explicate the understanding of the practical based on contemporary culture. Theoretical analysis. The loss of reference points and the reduction of the ideal of self-realization to egocentric forms is a problem of contemporary societies. Contemporary axiological, teleological, moral, etc. crises cannot be overcome by restoring one of the historical versions of practical philosophy.

The Postmodern Era has been widely researched in Russia and abroad. Nevertheless, it is still debatable for both Russian and Western scholars. The problem of language and its metamorphoses has become one of the key issues in this respect. We focus on studying characteristics of the postmodern period, not taking into account its value system. Thus, based on the characteristics of postmodernity we might form an idea of the language itself in the above-mentioned period, since every concept is inevitably manifested in the language.

The article considers the problem of myth in the late works of Jean Baudrillard, which go far beyond the postmodern paradigm of thinking. It is shown that the development of the work of the French thinker was dictated by the logic of breakthrough, which forms a peculiar dialectic of “meetings” and “partings,” where a meeting with the postmodern myth of simulation meant breaking up with the myth of the scientific, and breaking up with the postmodern myth, in turn, meant a transition to new horizons of understanding the mythological component of modernity.