Introduction. The article discusses the main psychoanalytic ideas of leadership, starting with the analysis of the fundamental work of Z. Freud’s “Mass psychology and self-analysis”, ending with an overview of modern leadership concepts using or based on the provisions of psychoanalysis. Theoretical analysis. The pa per analyzes the psychodynamic processes in the dyads “leader – crowd” and “leader – followers”, identifies the key concepts of leadership used in psychoanalysis.