Introduction. The article is devoted to the analysis of national identity as a socio-political phenomenon. The problem under study is the conceptual ambiguity of the content of the concept of «national identity», signifi cant discrepancies in its interpretation. Theoretical analysis. The purpose of the work is to analyze the content of this concept and to study its essential features. The use of logical and critical methods in the analysis of the concept of «national identity» allows us to identify its important features and analyze its dual nature.