The article is devoted to the notion of ideology and its role in the everyday life practices of everyday life. It was determined that the theoretical basis of ideology was the idea of sample, the formation of which has a The mental, national and spiritual traditions have the significant impact for the formation of its theoretical basis. The main factor contributing to the development of ideological offers includes daily existence, in which the testing takes place ideological and development of the main aspects of the ideology such as the ideas, norms and values.
