ETHOS

The article is devoted to analysis of the ethos notion content and attempt to interpret it though the concept ethno-social experience. Particular attention is given to the consideration of the opportunities of ethos planned change with the purpose to make easier the modernization process of the Russian society.

In terms of knowledge based economy education community transfers from academic association to economic corporation. It works as business entity and involves in production, translation and distribution of a special product - the scientific knowledge. This knowledge can be successfully capitalized within a person. Special features and consequences of this transformation are examined in the article; special attention is paid to a new ethos of education community.