digital media

Introduction. The article deals with the actual problem of changing attitudes towards privacy in connection with the development of modern information and communication technologies. The purpose of the study is to philosophically analyze the phenomenon of post-privacy, identify the causes and consequences of its occurrence using logical, hermeneutic and comparative methods. The novelty of the work lies in the conceptualization of the socio-philosophical phenomenon of post-privacy. Theoretical analysis.

Introduction. The article is devoted to the key ideas of the media theorist M. McLuhan. The Canadian culturologist and philologist conceptualized the advent of the era of a new, “electronic”, person and new electronic media. Theoretical analysis. M. McLuhan’s works, in a certain sense, shaped the direction and style of studying media in a social context, “The Mechanical Bride: Folklore of Industrial Man” (1951), “The Gutenberg Galaxy: The Making of Typographic Man” (1962), “Understanding Media: The Extensions of Man” (1964).