digital culture

Introduction. The article is devoted to the problem of digital identity. The development of the information society and digitalization processes poses to each Internet user the challenge of matching the digital profile to its real owner. There is often a big difference between a real person and his digital avatars, which leads not only to confusion and ambiguous perception of the narrator and the author by the other, but also to depersonalization of the author. Theoretical analysis.

The article deals with the phenomenon of a digital society and a digital culture as a consequence of the penetration of digital technologies into the main components of the sphere of culture, influencing the formation of a new cultural experience and changing behavioral and cultural preferences.