Introduction. The authors of the article attempt to trace the processes of normative regulation in modern society and its patterns; the nature of the norm and the transformation of human perception of the normative field are investigated; the analysis of stereotypes of the norm in the structure of public relations is carried out. Theoretical analysis. The methodological basis of the research is based on the principle of the unity of historical and logical, structured within the framework of the principle of a materialistic understanding of history.
