cultural heritage

Introduction. This article examines the role of narrative in socio-material design. It is proposed to apply the term “narrative” to the discourse that links all four levels of design of complex social phenomena. Theoretical analysis. Today, the term “narrative” is used to refer to statements aimed at generalizing particular phenomena and events as manifestations of large-scale trends. Such statements hide their manipulative origins and ignore real social interactions.

The article is devoted to the social ontological analysis of culture in its anthropological reflection. The problem field of the ontology of culture initially involves the process of anthropogenesis. We are talking about the consideration of the origin of human society and culture with the help of the comparative-historical method of genealogy, aimed at identifying the origins and beginnings of human existence. The specificity of the philosophical method of Friedrich Nietzsche’s genealogy is considered.