цифровая идеология

Introduction. This article examines the role of narrative in socio-material design. It is proposed to apply the term “narrative” to the discourse that links all four levels of design of complex social phenomena. Theoretical analysis. Today, the term “narrative” is used to refer to statements aimed at generalizing particular phenomena and events as manifestations of large-scale trends. Such statements hide their manipulative origins and ignore real social interactions.

Introduction. The development of a digital society as a new stage of social evolution entails a transition to a qualitatively new level, which becomes digital. Theoretical analysis. Using a communication approach, the authors turn to the category of political communications in order to show the role of digital technologies in the modern functioning of the ideological.