alienation

Introduction. The authors of the article attempt to trace the processes of normative regulation in modern society and its patterns; the nature of the norm and the transformation of human perception of the normative field are investigated; the analysis of stereotypes of the norm in the structure of public relations is carried out. Theoretical analysis. The methodological basis of the research is based on the principle of the unity of historical and logical, structured within the framework of the principle of a materialistic understanding of history.

The paper is devoted to the analysis of political, ethical and existential
grounds of a man’s being in the social philosophy of Hannah Arendt.
Actually her philosophy can be considered the political philosophy and
thus it focuses on historical perception of society in its human dimension
from the Ancient Greeks to modern Europe. The basic concepts of the philosophy of Arendt – «freedom» and «deprivation of freedom». It is
about the origins of total domination, about the need to overcome its

In clause the socially-philosophical analysis of modern integration processes in which basis the idea of total association of people by means of new information technologies lays is spent. Computer networks, the Internet, cellular communication, acting, on the one hand, powerful means of the communications, promote virtualization of social life, substitution of real dialogue, loss of true social communications.

In the article the methodological resource of the activity-related approach to define parameters of destructive pattern in the process of socialization of youth’s is investigated. The author demonstrates that use of this methodological resource focuses on process of search of
destructive behavior factors in areas of social livelihood and person’s conscious. Based on the performed study, the author specifies the level of the interaction of the destructive behavior parameters in information and communication fields as well as the cognitive structures.

The article deals with current problems of understanding the phenomenon of identity in a dialectical relationship with the phenomenon of alienation in the Western philosophical tradition. Special attention is devoted to the articulation of identity and alienation in a single dyad by Marx. In the context of Marxist ideas, an attempt is made to reveal the content of the «identity–alienation» dyad in relation to the human being in a modern capitalist society. It seems? That in the realities of modern capitalism the process of see-alienation does not pass or anyone.