Izvestiya of Saratov University.
ISSN 1819-7671 (Print)
ISSN 2542-1948 (Online)


ЭТНОМИФОЛОГИЯ

Social Mythology in Russia: on a Way from an Archetype to Social Technology

In article considers the modern Russian social mythology, allocats the basic archetypical elements and the most widespread mythological plots, a role of social rituals during their realization. The analysis of technological methods of myth-constructing shows weak and strong sights of the approach in social management. The author pays separate attention on a problem of opposition of public consciousness to manipulations for archetypical structure of social myths.