The article is devoted to the role of scientific communities in the formation of new paradigms, as well as changes in the norms of the ethos of science, introduced by R. Merton, change in the conditions of the formation of the knowledge society. Thus, the knowledge society is able to change the idealistic norms of R. Merton and create their own on the basis of those already available with such adjustments that are capable of “supporting life” artificially in the moral and ethical aspect of the issue in the course of scientific cognition.