визуальная культура

Theoretical substantiation of the term "visual literacy" in the context of the digitalization of society

Introduction. Nowadays there is a tendency towards more critical and creative use of digital graphic elements for educational purposes. Modern generation of students and schoolchildren was born in the era of social networks, digital technologies and touch screens and now they live through visual content. However, being technically knowledgeable, modern information users are visually illiterate and easily fall for «fakes» and media provocations.