цифровая антропология

Introduction. The article is focused on the problem of tuning research optics in the directions of vision and understanding a subject, society and the whole world. Since the Age of Enlightenment, the idea of subjectivity has been the foundation for such optics. In the 21st century the place of the subject is claimed by multiple agents that do not have a human nature. Theoretical analysis. In addition to nature as such and the organisms inhabiting it, the role of agents today is being played by instruments and technologies, including digital technologies.

The article deals with the methodological problems of exploring digital social reality. In modern society, digital technologies mediate the whole complex of social relations, linking the state, organizations, and individuals in a complex technical object. The new technological order integrating convergent technologies radically transforms the landscape of human corporeality, everyday life and creativity.