Cite this article as:

Artamonov D. S. New Digital Solidarity and “Rehabilitation” of a Crowd. Izvestiya Saratovskogo Universiteta. New seria. Seria Phylosophy. Psychology. Pedagogics, 2019, vol. 19, iss. 2, pp. 124-129. DOI: https://doi.org/10.18500/1819-7671-2019-19-2-124-129


Heading: 
UDC: 
304.444
Language: 
Russian

New Digital Solidarity and “Rehabilitation” of a Crowd

The article discusses the main studies of the mass/crowd social action in the digital space. The author compares classical social and philosophical mass analysis of society (XX century) and innovations by theorists of a digital society (XXI century). The author’s aim is to substantiate the new concept of mass in the digital society. The author analyzes the socio-philosophical concepts of the masses in the Internet space. The practice of mass social networking is widespread on the Internet. Their distinctive feature is a rational basis. Social theorists note this fact and begin the philosophical rethinking of the role of the crowd in the social system. The transition from the negative perception of the crowd to its actual «rehabilitation» starts. The result is the recognition of the rationality of social actions of the crowd. New forms of social interaction have changed the nature of social consolidation and digital solidarity. The ideological foundations of solidarity are the thing of the past. Digital ways of large people masses unification, the priority of personal social connections and network actions rise. The author offers the definition of a digital crowd and reveals its main features: increase of its management efficiency, strengthening of cognitive potential, distribution of available resources for the solution for important social tasks.

Literature

1. McClelland J. S. The Crowd and the Mob: from Plato to Canetti. London, 1989. 343 p.

2. Valevich E. S. The Evolution of Collectivity in the Aspects of Mass, Crowd and Leaderism. Cennosti i smysly [Values and Meanings], 2014, no. 5 (33), pp. 106–110 (in Russian).

3. Rheingold H. Smart Mobs: The Next Social Revolution. Cambridge, 2002. 266 p.

4. Surowiecki J. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. New York, 2004. 296 p.

5. Tapscott D., Williams A. Wikinomics: How Mass Collaboration Changes Everything. New York, 2006. 324 p.

6. Noveck B. Wiki Government: How Technology Can Make Government Better, Democracy Stronger, and Citizens More Powerful. Washington, 2009. 224 p.

7. Howe J. Crowdsourcing. Why the Power of the Crowd is Driving the Future of Business. New York, 2008. 280 p.

8. Granovetter M. The Strength of Weak Ties. Ehkonomicheskaya sociologiya [Economic Sociology], 2009, vol. 10, no. 4, pp. 31–50 (in Russian).

9. Castells M. The Internet Galaxy: Refl ections on the Internet, Business and Society. Oxford University Press, 2001. (Russ. ed.: Kastel’s M. Galaktika Internet: Razmyshleniya ob Internete, biznese i obshchestve. Moscow, 2004. 328 p.).

Status: 
одобрено к публикации
Short Text (PDF): 
Full Text (PDF):