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Panteleev A. F. Cognitive Strategies Drift in Political Communication. Izvestiya of Saratov University. Philosophy. Psychology. Pedagogy, 2013, vol. 13, iss. 4, pp. 70-75. DOI:

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Cognitive Strategies Drift in Political Communication

The cognitive basis of the political communication is the alteration of the learning activity pattern in the process of a political text perception. The main factor of the alteration is the cognitive strategies drift. The drift takes place when the balance of the expansion strategy and the deepening strategy in the understanding process of the communication content changes. The arguments in support of psychological reality of the cognitive strategies drift are given; a suggestion of the cognitive strategies drift being a possible psychological device of memory and thinking interaction is made. Gnoseological complementary principle is used. The results of the research can be used in the analysis of political communication.

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